Case study: Senior executives save $15m in just 15 minutes

Shortly after the resounding success of PRINT® for the Whirlpool brand teams, a senior Whirlpool executive was ready to sign a deal with her company’s largest customer. Recognising the power of PRINT®, she and her team took part in a PRINT® workshop to get insights into each other’s PRINT® types and relative strengths.

As a driven, fast-acting individual, her natural motivation was to close the deal quickly and move onto the next target. Prior to experiencing PRINT®, that’s exactly what she would have done. But the insights she had gained at the PRINT® workshop delivered an even better outcome.

Building understanding of others’ strengths
Prior to experiencing PRINT®, the VP characterised her Finance Lead as “being too slow to get to the obvious answer” and would often make decisions without his input. With a better understanding of his PRINT® profile and core drivers, she was able to understand why he needed this extra time – and the benefits that would flow from allowing it.

A million bucks a minute
The VP therefore allocated extra time – an additional fifteen minutes – to the process, for her Finance Lead to consider the deal. This small but vital amount of extra thinking time allowed the Finance Lead to identify deal improvements that added a total of $15m to the profitability of the contract.


For more information on how PRINT® could benefit yourself or your organisation, email, visit our website and social media (Facebook: @discoveryourprint, Twitter: @Discover_Print, LinkedIn: Print Profile Ltd) or sign up to our mailing list. If you’d like to bring PRINT’s benefits to organisations and businesses, we offer Accreditation courses enabling in-house coaches and learning & development professionals to become certified PRINT® coaches.