Culture, Creativity… and Coffee? Creating a Coffee Shop Culture

There’s a smorgasbord of things leaders can do to infuse their organisations with a positive, creative, productive culture. Common suggestions include formulating a strong, solid vision and values to inspire and motivate employees; organising regular team social events, even just a simple get-together over lunch; encouraging an environment of appreciation and reward; and listening to your employees’ desires and needs. The list goes on….

But recently, there’s been a surprising new addition: coffee. Lots and lots of coffee.

Coffee is a national treasure. At least, it certainly seems that way. This brown beverage has seeped into the British way of life. We now drink approximately 55 million cups of it per day[i]. In fact, we now drink twice as much coffee as we do tea[ii]!

But it’s not just Britain feeling the effects of the coffee revolution. It’s now one of the most popular drinks in the world – with over 70 countries producing it worldwide[iii].

That’s a latte coffee (if you’ll pardon the pun), so why are we drinking so much of it?

It could be put down to the hours we work. After all, us Brits have to battle through some of the longest hours in Europe[iv]. Or it could be because we don’t get the hours of rest that scientists are recommending[v]. Work-life balance is crucial, but we can sometimes get so wrapped up in our work that we forget to take some downtime for ourselves too.

With all this in mind, it may seem that the increased coffee consumption is only spelling doom and despair for us all. But this might actually not be the case. As it turns out, we’re not just enjoying coffee a lot more – we’re completely taken with the atmosphere of the coffee shop too.

You’ll certainly have been hard-pressed not to have noticed the correlated increase in coffee shops alongside the beverage itself. You can’t go anywhere now without seeing at least one Starbucks or Costa. We simply love them – we use them to socialise with friends, take a relaxing break, or even write a multi-million selling book series. But it turns out that the atmosphere of coffee shops – relaxed and tranquil but buzzing with ambient chatter – can provide an unusual and creatively productive alternative to the typical office desk.

The ‘coffee shop’ atmosphere is perfect for inspiring and encouraging creative thinking. Why else would the coffee shop be the preferred place of the writer to put pen to paper? And it also encourages interaction. Put these together, and you’ve got a great formula for creativity.

In fact, some leaders are starting to transplant the coffee shop atmosphere into their organisations, encouraging a culture which includes frequent interaction and colloquial chatter to stimulate their employees’ creativity.

It’s been proven that a positive, creative culture which motivates and engages employees leads to greater organisational performance. So, instead of dismissing coffee merely as a perk-up for crippled concentration, why don’t we take inspiration from the coffee shop and unleash the creativity and productivity which could be brewing right under our noses?

Creative thinking isn’t just defined by one person. It can be enhanced when a group of people put their heads together and share thoughts and ideas. PRINT® can help organisations cultivate collaborative, creative and productive cultures by giving each individual an insight into their own unconscious motivations® and those of others, to encourage greater teamwork, collaboration, and ultimately creativity.

 

If you’d like to discover your Unconscious Motivators® or find out more about how PRINT® could benefit your organisation, email hello@discoveryourprint.co.uk, visit our website and social media (Facebook: @discoveryourprint, Twitter: @Discover_Print, LinkedIn: Print Profile Ltd) or sign up to our mailing list. If you’d like to bring PRINT’s benefits to organisations and businesses, we offer Accreditation courses enabling in-house coaches and learning & development professionals to become certified PRINT® coaches.

 

[i] Allegra (2015). Project Café 2016 UK. [Online]. London: Allegra. Available at: http://bit.ly/2gChNyg

[ii] Poulter, S. (2016). ‘We drink twice as much coffee as tea: the nation’s favourite drink is under threat as tea consumption falls 19 per cent since 2010’. Mail Online. [Online]. Available at: http://dailym.ai/1T5GP2P

[iii] Oder, T. (2015). ‘How coffee changed the world’. MNN. [Online]. Available at: http://bit.ly/1duZPrj

[iv] [Author Unknown.] ([Date Unknown]). ‘Do UK employees work longer hours than in Europe?’. LMR. [Online]. Available at: http://bit.ly/2hdKP4z

[v] Zetlin, M. (2013). ‘Why Taking Time Off Is Good for Your Brain’. Inc. [Online]. Available at: http://on.inc.com/1dR37Cu